Ted Baker  
YCN Competition

This was a collaborative project with Katrina Currie (www.katrina-currie.co.uk) for a YCN competition brief. The brief was to create an Autumn/Winter campaign for Ted Baker focusing on 'Britishness' and concentrating on the window displays. Our concept was based on the British tradition of 'Best in Show' at fairs/fetes/village events etc. We wanted to lightly poke fun at the idea by making Ted into a best in show cheat using outrageous disguises and methods to fool the judges. Below are 2 of 3 window design mock up sets and 3 examples of possible in store imagery.